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he Weekly ANCHOR
Farm & Fieldarm & Field
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PATTERSON’S PART SUPPLY
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Farm & Fieldarm & Field
F PATTERSON’S PART SUPPLY
News and Views
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780-728-8803 5711 2nd Avenue, Edson
Consumer trust in agriculture is waning
Organized, well-funded groups trespassers. same way, many Canadians believe food system.
condemning farming practices on It's a mess. The rural-urban divide supply management and our quota Delivering information about
social media are winning the is creating a widespread trust issue. system serves our economy well yet agriculture, farmers and farming
consumer trust battle Trust, at its core is far more can't explain how it works. practices can go a long way to
complex than the rational Of course, similar analogies can closing the gap. The keys are
assessment of consumer
DROP IN AND SEE!OP IN AND SEE! by Sylvain Charlebois perceptions, measured in surveys, be made about other aspects of our transparency and education. Valuing
DR
lives, like cars or aircraft. But this is the economics of our food systems
Professor in Food Distribution and
for example. Our perceptions are
food, which Canadians buy and
and building a case for why food is
5040 3rd Avenue, Edson
5040 3rd Avenue, Edson Policy influenced by many elements of our consume every day. safe and affordable in Canada will
Dalhousie University
lives. And for most of us, farming is
Over the years, we've seen an
780-723-5787 The public uses social media an abstract concept. accumulation of issues that make be vital. We could produce food on
780-723-5787
a much smaller scale and eliminate
every day to express concerns about The rural-urban divide widens as consumers second guess almost livestock from our diets. But for
T farming practices. And it's getting a result of our collective failure to everything. Food safety incidents, most Canadians, this isn't
The Weekly Anchorhe Weekly Anchor
worse. fully respect and appreciate price-fixing scandals, food fraud financially viable and is an affront
Farmers are criticized for a differing perspectives. The and mislabelling, trans fats … the to their culinary culture.
variety of reasons – for example increasing lack of respect for list goes on. Trust is a two-way street. To be
their environmental stewardship and farmers is fuelled by consumers' With food, uneducated cynicism listened to, Canadian farmers will
their ethical behaviour in how they unfamiliarity with the rural leveraged by organized anti-farming also need to listen to consumers.
treat livestock. economy. At the heart of the trend, advocacy is winning over logic. After all, social media has made
In survey after survey, Canadians however, lies the concept of trust. Along the way, our food systems consumers the CEOs of the entire
generally say they trust farmers, The trustworthiness of farmers will are victimizing, starting with food chain – as they should be.
regardless of headlines, social always be limited by the physical farmers. It's been ugly. - Dr. Sylvain Charlebois is senior
media attacks or passing consumer and rational separation of Consumers who trust farmers are director of the agri-food analytics
trends. But trustworthiness may no consumers and agriculture. willing to accept vulnerability, lab and a professor in food
longer be enough for farmers. The Agriculture is one element of which is a central part of the distribution and policy at Dalhousie
public expects more. complex globalized food chains that concept of trust. Activists, on the University. © Troy Media
Farmers are arguably the best few consumers understand. other hand, will capitalize on
environmental stewards in our Food paradoxes between trust and vulnerability and on the fact that The views, opinions and positions
economy and they know it. With information have sparked a lot of food systems lack transparency. expressed by all columnists and
livestock, it makes little sense to discussion over the years. While Furthermore, conflicts between contributors are the author's alone.
accuse farmers for not treating most Canadians are unable to retailers, processors and farmers in They do not inherently or expressly
animals appropriately when their explain what a GMO (genetically a highly divided food industry give reflect the views, opinions and/or
modified organism) is, the majority
activists a greater chance of making
positions of the Anchor or Troy
PASSPORT PHOTOS & MORE livelihood relies on the health of don't trust bio-technologies. In the consumers feel uneasy about the Media.
their animals. Accusations are often
senseless and completely
Professional Digital Passport System photos uninformed. Still, assaults on
ready in minutes while you wait... PASSPORT PHOTOS & MORE farmers continue.
It's not like farmers have taken
consumer trust for granted. For
Professional Digita
Professional Digital l years, farmers have been self-
advocating, as well as educating the
Passport System public at markets, trade shows and
Passport System
in the media. Many pro-farming
photos ready
photos ready groups have been amazingly active.
But evidence suggesting these
in minutes groups are listened to by the
in minutes
while you wait...
while you wait... broader public is scarce.
Organized, well-funded groups
condemning farming practices on
social media are winning the
consumer trust battle. While
Canadians overwhelmingly trust
farmers, they remain split on
whether practices on farms are
T
The Weekly Anchorhe Weekly Anchor ethical or environmentally sound.
Environmentalists and animal
5040 3rd Avenue, Edson
5040 3rd Avenue, Edson activists are taking advantage of this
uncertainty on the part of many
Canadians. Some groups are even
780-723-5787
780-723-5787 trespassing, visiting farms to claim
justice for animals. Some groups
that believe producing meat
DROP IN AND SEE!ROP IN AND SEE! requires murder are ready to do
D
anything to influence public
opinion.
Over 20 incidents across the
country have been reported in the
last 12 months, including in British
Columbia, Quebec, Ontario, Alberta
and New Brunswick. These
impromptu visits pose a risk to the
animals, which is why some The Peers 4-H Multi Club volunteered to help out for the club’s local Christmas Senior’s Supper in December at the
provinces are adopting stricter rules Fulham Hall. Members of the club are Devin and Taylor Eaton, Brooklynn Fossheim, Jillian Fossheim, Connor and
and harsher penalties for Makayla Fossheim, Gracie Hetherington, Laurianne King, Briar and Decland Polak, Ryan Werzun. photo submitted
DROP IN AND SEE!ROP IN AND SEE!
D
5040 3rd Avenue, Edson
5040 3rd Avenue, Edson
780-723-5787
780-723-5787
T
The Weekly Anchorhe Weekly Anchor
he Weekly ANCHOR
Farm & Fieldarm & Field
F
PATTERSON’S PART SUPPLY
News and Views
News and Views
780-728-8803 5711 2nd Avenue, Edson
780-728-8803 5711 2nd Avenue, Edson
THE WEEKLY ANCHOR
PAGE 25
MONDAY NOVEMBER 25, 2019
THE WEEKLY ANCHOR
PAGE 24 MONDAY NOVEMBER 25, 2019
PASSPORT PHOTOS & MORE THE WEEKLY ANCHOR MONDAY DECEMBER 16, 2019 PAGE 19
Professional Digital Passport System photos
ready in minutes while you wait...
PAGE 26 MONDAY FEBRUARY 17 , 2020 THE WEEKLY ANCHOR
T he Weekly ANCHOR
Farm & Fieldarm & Field
F PATTERSON’S PART SUPPLY
News and Views
News and Views 780-728-8803 5711 2nd Avenue, Edson
780-728-8803 5711 2nd Avenue, Edson
Consumer trust in agriculture is waning
Organized, well-funded groups trespassers. same way, many Canadians believe food system.
condemning farming practices on It's a mess. The rural-urban divide supply management and our quota Delivering information about
social media are winning the is creating a widespread trust issue. system serves our economy well yet agriculture, farmers and farming
consumer trust battle Trust, at its core is far more can't explain how it works. practices can go a long way to
complex than the rational Of course, similar analogies can closing the gap. The keys are
assessment of consumer
DROP IN AND SEE!OP IN AND SEE! by Sylvain Charlebois perceptions, measured in surveys, be made about other aspects of our transparency and education. Valuing
DR
lives, like cars or aircraft. But this is the economics of our food systems
Professor in Food Distribution and
for example. Our perceptions are
food, which Canadians buy and
and building a case for why food is
5040 3rd Avenue, Edson
5040 3rd Avenue, Edson Policy influenced by many elements of our consume every day. safe and affordable in Canada will
Dalhousie University
lives. And for most of us, farming is
Over the years, we've seen an
780-723-5787 The public uses social media an abstract concept. accumulation of issues that make be vital. We could produce food on
780-723-5787
a much smaller scale and eliminate
every day to express concerns about The rural-urban divide widens as consumers second guess almost livestock from our diets. But for
T farming practices. And it's getting a result of our collective failure to everything. Food safety incidents, most Canadians, this isn't
The Weekly Anchorhe Weekly Anchor
worse. fully respect and appreciate price-fixing scandals, food fraud financially viable and is an affront
Farmers are criticized for a differing perspectives. The and mislabelling, trans fats … the to their culinary culture.
variety of reasons – for example increasing lack of respect for list goes on. Trust is a two-way street. To be
their environmental stewardship and farmers is fuelled by consumers' With food, uneducated cynicism listened to, Canadian farmers will
their ethical behaviour in how they unfamiliarity with the rural leveraged by organized anti-farming also need to listen to consumers.
treat livestock. economy. At the heart of the trend, advocacy is winning over logic. After all, social media has made
In survey after survey, Canadians however, lies the concept of trust. Along the way, our food systems consumers the CEOs of the entire
generally say they trust farmers, The trustworthiness of farmers will are victimizing, starting with food chain – as they should be.
regardless of headlines, social always be limited by the physical farmers. It's been ugly. - Dr. Sylvain Charlebois is senior
media attacks or passing consumer and rational separation of Consumers who trust farmers are director of the agri-food analytics
trends. But trustworthiness may no consumers and agriculture. willing to accept vulnerability, lab and a professor in food
longer be enough for farmers. The Agriculture is one element of which is a central part of the distribution and policy at Dalhousie
public expects more. complex globalized food chains that concept of trust. Activists, on the University. © Troy Media
Farmers are arguably the best few consumers understand. other hand, will capitalize on
environmental stewards in our Food paradoxes between trust and vulnerability and on the fact that The views, opinions and positions
economy and they know it. With information have sparked a lot of food systems lack transparency. expressed by all columnists and
livestock, it makes little sense to discussion over the years. While Furthermore, conflicts between contributors are the author's alone.
accuse farmers for not treating most Canadians are unable to retailers, processors and farmers in They do not inherently or expressly
animals appropriately when their explain what a GMO (genetically a highly divided food industry give reflect the views, opinions and/or
modified organism) is, the majority
activists a greater chance of making
positions of the Anchor or Troy
PASSPORT PHOTOS & MORE livelihood relies on the health of don't trust bio-technologies. In the consumers feel uneasy about the Media.
their animals. Accusations are often
senseless and completely
Professional Digital Passport System photos uninformed. Still, assaults on
ready in minutes while you wait... PASSPORT PHOTOS & MORE farmers continue.
It's not like farmers have taken
consumer trust for granted. For
Professional Digita
Professional Digital l years, farmers have been self-
advocating, as well as educating the
Passport System public at markets, trade shows and
Passport System
in the media. Many pro-farming
photos ready
photos ready groups have been amazingly active.
But evidence suggesting these
in minutes groups are listened to by the
in minutes
while you wait...
while you wait... broader public is scarce.
Organized, well-funded groups
condemning farming practices on
social media are winning the
consumer trust battle. While
Canadians overwhelmingly trust
farmers, they remain split on
whether practices on farms are
T
The Weekly Anchorhe Weekly Anchor ethical or environmentally sound.
Environmentalists and animal
5040 3rd Avenue, Edson
5040 3rd Avenue, Edson activists are taking advantage of this
uncertainty on the part of many
Canadians. Some groups are even
780-723-5787
780-723-5787 trespassing, visiting farms to claim
justice for animals. Some groups
that believe producing meat
DROP IN AND SEE!ROP IN AND SEE! requires murder are ready to do
D
anything to influence public
opinion.
Over 20 incidents across the
country have been reported in the
last 12 months, including in British
Columbia, Quebec, Ontario, Alberta
and New Brunswick. These
impromptu visits pose a risk to the
animals, which is why some The Peers 4-H Multi Club volunteered to help out for the club’s local Christmas Senior’s Supper in December at the
provinces are adopting stricter rules Fulham Hall. Members of the club are Devin and Taylor Eaton, Brooklynn Fossheim, Jillian Fossheim, Connor and
and harsher penalties for Makayla Fossheim, Gracie Hetherington, Laurianne King, Briar and Decland Polak, Ryan Werzun. photo submitted
DROP IN AND SEE!ROP IN AND SEE!
D
5040 3rd Avenue, Edson
5040 3rd Avenue, Edson
780-723-5787
780-723-5787
T
The Weekly Anchorhe Weekly Anchor
