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he Weekly ANCHOR
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THE WEEKLY ANCHOR
MONDAY NOVEMBER 18, 2019 PAGE 7
THE WEEKLY ANCHOR
THE WEEKLY ANCHOR
From the PAGE 14 MONDAY APRIL 13, 2020 MONDAY NOVEMBER 18, 2019 PAGE 7
Publisher’s Desk West Yellowhead MLA
Dana McArthur
Member Canadian Association of Journalists PAGE 6 MONDAY JUNE 29, 2020 THE WEEKLY ANCHOR Martin Long
T he Weekly ANCHOR
Comment

ViewPoint

by Cassie Kushniruk
Shop local -read local- matters!
GUEST EDITORIAL/COMMENT Letter to the Editor Policy:
Letter to the Editor
Letter to the Editor Policy With Stage 2 of the have more readers
relaunch well From the than ever —and The Weekly Anchor welcomes Letters to the Editor
The Weekly Anchor welcomes Letters to the Editor underway, it time to Publisher’s Desk more ways than ever All letters are published at the discretion of the editor-publisher
contemplate what Dana McArthur to reach them. More who reserves the right to edit for clarity, length and libel. All
shopping local means Member Canadian Association of Journalists than eight out of 10
All letters are published at the discretion of the to a community. Canadians read letters must bear the name of the writer —and must also include
editor-publisher who reserves the right to edit for There are a whole lot of reasons why community newspapers every week, the address and telephone number (which will not be published).
clarity, length and libel. All letters must bear the this makes good sense. according to the latest research from The publisher will consider withholding the writer’s name from
print if there is a legitimate case for reprisals.
name of the writer —and must also include the One of the biggest factors is that for News Media Canada. Letters published do not necessarily reflect the policies or beliefs
A small bit of good news recently is
address and telephone number (which will not be every dollar spent locally, more than that the federal government will of this newspaper.
half goes back into the community to
published). The publisher will consider withholding support local charities, programs, and introduce legislation to ensure these
the writer’s name from print if there is a legitimate the local economy. tech giants compensate Canadian news
concern of reprisals. The small business sector is also a organizations for 'borrowing' their
Letters published do not necessarily reflect the major contributor to local employment content.
The Weekly Anchorhe Weekly Anchor
So, before you shop online remember
and quality of life in the communities
policies or beliefs of this newspaper. they serve. The donations small that Google, Amazon, or Facebook are T NEED
businesses make to local charities and not going to donate to your local non- HELP SUPPORT LOCAL JOURNALISM
non-profit groups are often the lifeblood profit group or add to local employment NEW
of these organizations. —nor will they be spending money to
WE HAVE RESUMED
WE HAVE RESUMED
Riding Update: Newspapers also play a defining role, send a journalist to our local council FACT- by News Media Canada chair Bob Cox WEBDONUTS
HELP SUPPORT LOCAL JOURNALISM Open Letter: with local journalism that not only chambers or write local stories that CHECKING OUR PHOTO SERVICES
OUR PHOTO SERVICES
benefit the whole community.
covers our municipal governments, but
Simply put, a community cannot
FACT- highlights the efforts, struggles, and prosper and grow without the support of Newspapers have never been so loved —and never been so neglected.
The thirst for coverage of how the COVID-19 pandemic is turning the world upside-down has doubled, even tripled, the audiences of news publishers over the past two months. Readers have turned overwhelmingly to
FOR PASSPORTS, VISAS
FOR PASSPORTS, VISAS
successes of our local community
CHECKING Letter to the Editor groups. local purchasing. THE trusted news sources for information on the impact of the deadly virus on their communities.
Skyrocketing demand for your products is supposed to drive revenues in the same direction. Yet the very existence of many news outlets is in question as they deal with falling revenues that have caused layoffs, pay cuts
FIREARMS AND MORE
FIREARMS AND MORE
The problem is that local shopping
By making deliberate choices to shop
THE and the local advertising dollars are local, and reading local, you are not WORLD and closures.
In the news business, as in so many areas, the COVID-19 crisis has highlighted and magnified a festering problem — publishers are not paid for content that is widely used in the digital world.
WORLD being sucked up by massive foreign only helping to support local jobs and SINCE IT broadcasting a concert by Celine Dion, but not paying for her songs.
The big search and social platforms sell billions of dollars of advertising, but don't share it with news publishers who generate content that attracts a lot of eyeballs to those platforms. It's a bit like a TV network
the tax dollars those businesses and
corporations like Amazon, Facebook,
BY APPOINTMENT
BY APPOINTMENT
SINCE IT and Google. Even our locally generated their employers generate —you are also WAS FLAT. It will take action by the federal government to tackle this problem. The COVID-19 experience shows why action needs to be taken now.
helping to support local journalism.
journalism is usurped without payment
Other governments have acted. Australia has announced it will force Google and Facebook to pay for news content, sharing ad revenues with publishers. The Australian government fast-tracked plans to do this because
ONLY - PLEASE CALL
ONLY - PLEASE CALL
WAS FLAT. by these social 'media' giants to feed journalism matters— now more than of the collapse in news-media revenue related to COVID-19.
Shop local does matters —and local
their bottom line.
Google and Facebook have some programs to support journalism, but they have always refused to negotiate any kind of comprehensive compensation for the content of news publishers that appears on their platforms.
Jim Eglinski The irony for newspapers is that we ever! internet ad revenues, which more than quadrupled over the decade, to $7.7 billion. Facebook and Google have gained a chokehold selling ads on their platforms, and account for three-quarters of the online ad market in
US TO BOOK A TIME...
US TO BOOK A TIME...
Canadian daily newspapers have valiantly kept churning out the news over the past decade while watching revenues fall by 50 per cent, to $1.6 billion in 2018. That content often generates the clicks that generate
MP Yellowhead Media Release: Canada.
Newspapers have developed significant digital businesses, selling advertising and subscriptions, but the revenues generally fall far short of supporting the robust newsrooms that were traditionally underwritten by print
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advertising.
Open Letter: 5040 3rd Avenue, Edson
Fighting for freedom and support needed to recover from pandemic The Weekly Anchor welcomes Letters to the Editor
Letter to the Editor Policy
In this environment, something had to give eventually. COVID-19 has burst it wide open. In COVID-19 terms, this case has gone from testing positive to requiring attention in the intensive care unit.
The federal government has provided extraordinary short-term measures to support workers and businesses, including the news industry. However, a more lasting, sustainable solution is needed to ensure independent,
780-723-5787
780-723-5787
All letters are published at the discretion of the editor-publisher who reserves the right
fact-based journalism is alive and healthy across Canada in the future.
West Yellowhead MLA My While the House will be rising for the summer, aside program barely covered the costs for a few must also include the address and telephone number (which will not be published). The
to edit for clarity, length and libel. All letters must bear the name of the writer —and
The federal government could mandate a system of royalties in which the internet giants would have to negotiate payments with a coalition of publishers.
6,30
ViewPoint my colleagues and I will continue to fight for Gerald Soroka weeks. The business risk management programs publisher will consider withholding the writer’s name from print if there is a legitimate 0 Audited
The Weekly Anchor
This kind of system has long existed in the music industry. It's why TV stations can't steal Celine Dion concerts and radio stations have to pay to play songs.
Canadian Publication Mail Number - 40014221
Your
case for reprisals.
Organizations representing musicians, songwriters and publishers collect royalties on their behalf every time their work is used commercially, from radio stations to bars, restaurants and even gyms. These groups have
Canadians and ensure they have the freedom and
for farmers were insufficient before the
Local Independent Newspaper
by Adrienne Tait
SERVING: TOWN OF EDSON & YELLOWHEAD COUNTY FOR 30 YEARS!
Gerald Soroka support that they need to recover from the MP Yellowhead pandemic. They are not sufficient to support their own challenges with the internet, and argue digital platforms are reaping massive value from their work without proper compensation.
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However, the basic system generates hundreds of millions of dollars for music creators and performers. SOCAN, which represents creators and publishers, reported 2018 royalties of $375 million. That amount would
COVID-19 pandemic.
farmers now. The Standing Committee on
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Since this crisis began, I have had many
MP Yellowhead constituents reach out to me, saying that they CEBA so that more farmers would be able to Agriculture and Agri-Food will continue to meet pay for the salaries in all the newsrooms of all the daily newspapers in Canada. And it's five per cent of internet advertising in the country.
Google and Facebook support some journalism, but the support is limited. Both have announced COVID-19 emergency relief funding. Facebook's emergency funding paid a maximum of US$5,000 per publication.
through the summer, and we will look for ways
Published by: 422247 Alberta Ltd.
5040 3rd Avenue, Edson, Alberta
were falling through the cracks in the programs access it. These are important steps in the right in which we can amend these programs to deliver In 2018, Google announced the Google News Initiative, a plan to invest US$300 million over three years to fight misinformation and bolster journalism. The American News Media Alliance estimates that in the same
direction, but there is still much more that needs
P.O. Box 6870, T7E 1V2
announced by the government. While others, to be done. better results for Canadians. year, Google earned US$4.7 billion in the United States through news-related search and Google News.
Telephone: (780) 723-5787
Fax: (780) 723-5725
The Facebook Journalism Project provides assistance such as newsroom training and an accelerator program to help digital publishers develop their businesses. But there is no direct funding of newsrooms. It's like
such as seniors and farmers, felt like they were
Gerald Soroka being ignored altogether. Committee, I heard from witnesses pointing out be relaxed, I will be attending events in the paying for guitar lessons for musicians, but not paying them to perform. 5040 3rd Avenue, Edson
As the restrictions on public gatherings start to
As part of my role on the Agriculture
Email: anchorwk@telusplanet.net
Website: www.weeklyanchor.com
5040 3rd Avenue, Edson
My colleagues and I brought these concerns to
In the COVID-19 crisis, news publishers across the country have proven once again just how important their performance is to informing Canadians. It's time for the federal government to push Facebook and Google to
riding, schedule permitting. Please reach out to
that much of the "support" the government
Member of the Edson & District
Canadian
Alberta
Media Circulation
T
HELP SUPPORT LOCAL JOURNALISM MP Yellowhead the attention of the government. We were able to announced for farmers was reallocating funds my constituency office at provide real support for our newsrooms so they can keep doing this vital task. The Weekly Anchorhe Weekly Anchor
Weekly Newspapers
Chamber of Commerce
Audit
Association
(Full disclosure: This article was published by the Winnipeg Free Press which has received funding from Facebook as part of its accelerator program and its emergency COVID-19 relief.)
780-723-5787
pressure them into providing support for seniors
Gerald.Soroka.c1@parl.gc.ca or (780) 723-6068
that were already available through the
and amend the eligibility requirements for the AgriInvest, and the money provided for the set to inform me of any events. 780-723-5787
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Media Circulation
CORRECTION The Weekly Anchor Canadian Publication Mail Number - 40014221 5040 3rd Avenue, Edson, Alberta Canadian
SERVING: TOWN OF EDSON & YELLOWHEAD COUNTY FOR 30 YEARS!
Audit
Apologies on my behalf to the Edson Cycling Association for a Your OFFICE HOURS: Mon - Thurs 9:00 am to 4:30 p.m. P.O. Box 6870, T7E 1V2 Views & News
misqoute of projected full cost build of the new Bike Park that is Local Independent Newspaper Fri.: 9:00 am to 3:00 p.m. Telephone: (780) 723-5787
going in out at Willmore. In the last issue my article incorrectly said DISPLAY ADVERTISING DEADLINES: Call Fax: (780) 723-5725 Alberta by Deanna Mitchener
Weekly Newspapers
$350,000 when actually it is a $624,000 projected cost for the full CLASSIFIED ADVERTISING DEADLINES: Tuesday, Noon Email: anchorwk@telusplanet.net Association
build. Please accept my apologies and I take full blame, not the Website: www.weeklyanchor.com
Weekly Anchor. Deanna Mitchener
Member of the
Edson & District 6,300 Audited
Chamber of The Weekly Anchor
Commerce Dana McArthur Common Kushniruk Brianne Benson Thornton The Weekly Anchor
Cassie
Shaylyn
Sue Ann
Writer
Publisher/Owner
Reporter
Canadian Association Sales Representative Canadian Association Writer Your Local Independent Newspaper
Your Local Independent Newspaper
of Journalists member of Journalists member
6,300 Audited Circulation 6,300 Audited Circulation
Canadian Publication Mail Number - 40014221
Canadian Publication Mail Number - 40014221
6,300 Audited SERVING: TOWN OF EDSON &
YELLOWHEAD COUNTY FOR 27 YEARS! SERVING: TOWN OF EDSON & YELLOWHEAD COUNTY FOR 27 YEARS!
OFFICE HOURS: Mon - Thurs 9:00 am to 4:30 p.m. OFFICE HOURS: Mon - Thurs 9:00 am to 5:00 p.m.
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5040 3rd Avenue, Edson, Alberta Canadian Member of the Member of the Published by: 422247 Alberta Ltd. Canadian
Media Circulation
P.O. Box 6870, T7E 1V2 Audit Edson & District 5040 3rd Avenue, Edson, Alberta Media Circulation
Audit
Telephone: (780) 723-5787 Edson & District P.O. Box 6870, T7E 1V2
Alberta
Fax: (780) 723-5725 Weekly Newspapers Chamber of Telephone: (780) 723-5787
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Alberta
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The Weekly Anchor Canadian Publication Mail Number - 40014221 5040 3rd Avenue, Edson, Alberta Canadian Cassie Shaylyn
Media Circulation
Sue Ann
Your SERVING: TOWN OF EDSON & YELLOWHEAD COUNTY FOR 30 YEARS! P.O. Box 6870, T7E 1V2 Audit Dana McArthur Common Kushniruk Brianne Benson Thornton
Writer
OFFICE HOURS: Mon - Thurs 9:00 am to 4:30 p.m.
Publisher/Owner
Cassie
Writer
Reporter
Shaylyn
Local Independent Newspaper Fri.: 9:00 am to 3:00 p.m. Telephone: (780) 723-5787 Canadian Association Sales Representative Canadian Association Dana McArthur Sue Ann Kushniruk Brianne Benson Thornton
Writer
Common
of Journalists member
of Journalists member
DISPLAY ADVERTISING DEADLINES: Call Fax: (780) 723-5725 Alberta Publisher/Owner Sales Representative Reporter Writer
CLASSIFIED ADVERTISING DEADLINES: Tuesday, Noon Email: anchorwk@telusplanet.net Weekly Newspapers Canadian Association Canadian Association
of Journalists member
of Journalists member
Website: www.weeklyanchor.com Association
Member of the
Edson & District
Chamber of
Cassie
Shaylyn
Sue Ann
Commerce Dana McArthur Common Kushniruk Brianne Benson Thornton
Writer
Publisher/Owner
Reporter
Canadian Association Sales Representative Canadian Association Writer
of Journalists member of Journalists member
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